Tag: campaign

Cathay Cargo launches new brand campaign “We Know How”

Cathay Cargo was excited to mark the launch of its first marketing campaign, “We Know How”, with a special ceremony held at Hong Kong Aircraft Engineering Company Limited’s (HAECO) hangar facility at Hong Kong International Airport (HKIA) on 21 June. The event also formally introduced the n...

Kenya Airways and ROUTES partner in a campaign to protect African wildlife

On World Elephant Day 2021, Kenya Airways declare why and how they’re striving to secure their flights against the illegal wildlife trade and call upon others to step up to the challenge. Airline operations can lend an important opportunity to detect and report wildlife trafficking attempts. ...

Campaign launches to encourage more women into supply chain and logistics roles

Leading recruitment platform, Monster, is appealing for more women to consider roles in the logistics, transportation and supply chain industry following a surge in the number of job vacancies available in the sector. A recent job market boom has meant all stages of the supply chain have experie...

American launches ‘All eyes on’ campaign to promote critical product

American launches ‘All eyes on’ campaign to promote critical product

American Airlines Cargo has launched its “All eyes on” campaign to promote its Critical PPS product. The campaign, powered by a inspiring video that was created by a local filmmaker, explores how cargo seamlessly fits into the American Airlines Integrated Operations Center and how, through th...

BARIG supports ‘logistics heroes’ campaign in Germany

The Board of Airline Representatives in Germany (BARIG) has thrown its weight behind the national image campaign in Germany entitled ‘logistics heroes’ as said the logistics sector is “greatly underestimated in public discourse”. BARIG said the logistics industry is the third largest econ...

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