Skyways Group, one of India’s leading logistics and air freight operators, has appointed Nitisha Anand as Vice President – Brand Strategy, marking a strategic move to strengthen its global market positioning and communications-led growth.
The appointment comes as the global logistics industry undergoes rapid transformation driven by digitalisation, sustainability commitments, and increasing demand for end-to-end reliability.
Anand, a communications specialist with more than 17 years of experience, has led branding and stakeholder engagement initiatives for several multinational aviation, transport, and logistics companies.
Her expertise in executive communications and brand strategy is expected to boost Skyways Group’s international visibility and reinforce its reputation as a trusted, forward-looking logistics partner.
Strengthening Skyways’ global narrative
In her new role, Anand will oversee brand strategy and global communications, aligning Skyways Group’s reputation with its operational growth ambitions.
The company said the move is designed to enhance brand trust, digital presence, and stakeholder engagement as it expands across South and Southeast Asia, the Middle East, and Europe.
Skyways Group has built a strong reputation as one of India’s most diversified logistics providers, offering services spanning air freight, ocean freight, and integrated supply chain management.
The appointment signals a broader effort to articulate the group’s sustainability and innovation agenda on the world stage.
A company spokesperson said the new role reflects Skyways’ commitment to “connecting our brand purpose to customers and partners worldwide through data-driven storytelling and transparent communication.”