Cool Chain

Pelican BioThermal rebrands to Peli BioThermal

Pelican BioThermal is unifying its brand across the globe. The company will now be known worldwide as Peli BioThermal.

After growing its BioPharma Division through acquisitions from 2012 to 2014, Pelican Products, Inc. of Torrance, CA rebranded the division Pelican BioThermal in the Americas and Peli BioThermal in Europe.

The names aligned with Pelican’s existing brands and created a consistent market-specific presence for Pelican.

But the work of Peli BioThermal and its customers is now increasingly global.

“Customers who use our products and services operate in many different markets across the world,” said David Williams, President of Peli BioThermal.

“One name creates consistency for them and firmly positions us as a brand they recognise and trust, regardless of location.”

Peli BioThermal’s unified global brand heralds its evolving direction.

The company will launch an additional portfolio of offerings, including thermal shippers, rental programs, outsourcing services and new technology that connects all aspects of the cold chain for their customers.

Peli BioThermal will also add new service centres to support the expanded offerings, growing its already robust and unmatched global network.

The change to the company’s brand name takes effect immediately and a new website will launch in the coming weeks, with further brand changes throughout 2021.