Laurent Binetti appointed new CCO of CEVA Logistics

CEVA Logistics has appointed Laurent Binetti as the new chief commercial officer (CCO) and he will join the company as of 1 September, 2018.

After starting his career in the retail industry, Binetti subsequently spent more than 20 years with Dell, where he held several senior commercial positions in Switzerland and the UK with an EMEA scope.

During his time at Dell, he successfully expanded the company’s presence into new geographies and developed new products and services.

Lately, he has led several start-up initiatives, helping young entrepreneurs to structure their go-to-market strategies. He holds an MBA from the University of Neuchatel, Switzerland.

Binetti brings a wealth of experience in developing and managing different sales channels, from small enterprises to leading global multinationals.

“We are very happy to have Laurent with us and we warmly welcome him to CEVA Logistics. He will bring different and exciting views on how to bring our commercial and business development activities to the next level,” said CEVA Logistics chief executive officer, Xavier Urbain.

Binetti will be based at the CEVA Logistics head office in Baar, Switzerland and he will be part of the executive board.