Air Logistics Group, General Sales and Service Agents (GSSA), has announced the appointment of Assaad Sfeir as Vice President of Airline Sales, effective 1 January 2026.
Sfeir brings more than 35 years of experience in global air cargo sales, airline partnerships, and ground handling services, and will be responsible for strengthening the company’s relationships with airline partners while driving new business growth in key international markets.
He joins Air Logistics Group from Worldwide Flight Services (WFS), where he served as Key Account Director for Middle Eastern carriers, overseeing strategic accounts, service delivery and the negotiation of high-profile global cargo contracts.
Fluent in Arabic, English, French, and German, Sfeir is known for his cross-cultural leadership and commercial insight, having helped airlines expand their cargo revenues and enhance operational efficiency across diverse markets.
Stephen Dawkins, Chief Executive Officer of Air Logistics Group, said: “We are thrilled to welcome Assaad to Air Logistics Group.
“His proven track record in developing airline partnerships and driving cargo revenue growth makes him ideally suited to advance our airline sales strategy and deliver greater value to our global partners.”
Commenting on his appointment, Assaad Sfeir said: “Air Logistics Group is a trusted name in the cargo industry, recognised for its innovative sales approach and extensive network.
“I look forward to working with our airline partners to unlock new commercial opportunities, strengthen market presence, and drive sustainable global cargo growth.”
